| Neither conventionally "feminine" nor "masculine", Le Premier Parfum is a woodsy floral scent that’s distinctive, compelling and seductive. The warm and carnal fragrance is intended to elicit desire in the wearer, and in those he or she encounters, by activating the sacral chakra — the energy located beneath the naval that unlocks sensuality and eros.
Le Premier Parfum is not merely a fragrance, but an aphrodisiac: heady notes of ylang ylang, various species of sandalwood, and other secret ingredients embody an androgynous and polymorphous sensuality, registering desire in the olfactory dimension Scent. — the most unmediated and deeply intimate of the human faculties — unites lovers in an irrational and convulsive attraction.
In building the fragrance, renowned perfumer Patricia Choux focused on seven raw materials including sandalwood, patchouli, ylang ylang and resinous labdanum that are associated with the second chakra, Swadisthana. Like a piece of modern art, Le Premier Parfum’s formula is immaculate and minimal. Instead of creating a conventional fragrance with traditional top, heart, and base notes, Choux, Rochas and Beaupré sought minimalism that leaves room for mystery and interpretation. Coolife collaborated with creative director, Marc Atlan, to design the fragrance’s packaging. The bottle they choose features soft curves and clean lines that evoke sensuality and reinforces the scent’s minimal and androgynous nature.