The Beautiful Mind

Intelligence & Fantasy Vol.1 - Eau de Parfum 3.4oz by The Beautiful Mind Quick shop
Intelligence & Fantasy Vol.1 - Eau de Parfum 3.4oz by The Beautiful Mind
Intelligence & Fantasy Vol.1 - Eau de Parfum 3.4oz by The Beautiful Mind
Intelligence & Fantasy Vol.1 - Eau de Parfum 3.4oz
The Beautiful Mind

Intelligence & Fantasy Vol.1 - Eau de Parfum 3.4oz

$ 165.00

The launch of The Beautiful Mind fragrance series marks an unprecedented collaboration between a well-known nose, a renowned graphic design company – and an intellectual prodigy.

They are, respectively, Berlin-based Geza Schoen, MeCompany in London and Christiane Stenger who, at the age of 12, became a Grandmaster of Memory and the Junior World Memory Champion at the World Memory Championships. She subsequently won the competition four more times.

The goal was a scent that would appeal to head and heart, by connecting the mobility of the mind with the depth of memory. “An ode to summer and its memories,” is Schoen’s description. “A refreshing sparkle followed by tropic flowers, luscious woods and musk.”

  • Top Notes: Magnolia, bergamot, mandarin, freesia
  • Middle Notes: Osmanthus, rose, hedione, tiare
  • Base Notes: Cedar, musk, cashmeran, sandalwood
  • Olfactive Group: Floral
  • Perfumer: Geza Schoen
  • Created: 2009
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Precision & Grace Vol.2 - Eau de Parfum 3.4oz by The Beautiful Mind Quick shop
Precision & Grace Vol.2 - Eau de Parfum 3.4oz by The Beautiful Mind
Precision & Grace Vol.2 - Eau de Parfum 3.4oz by The Beautiful Mind
Precision & Grace Vol.2 - Eau de Parfum 3.4oz by The Beautiful Mind
The Beautiful Mind

Precision & Grace Vol.2 - Eau de Parfum 3.4oz

$ 165.00

Internationally-fêted ballet dancer, Polina Semionova, is Schoen’s creative partner for the new fragrance in the series, Precision & Grace.

“I was fascinated by what goes on in the mind of a great dancer while she’s dancing,” says Schoen, ‘in the precision she must have to express the grace.” 

“Without intelligent work, there is no result,” explains Semionova. “Even if you have a great gift. The precision only comes with hours of work in the studio. Then, when I go on stage, I don’t think anymore. I release myself to the music. I fly.”

The fragrance is balanced between uplifting fruity notes and soft florals. “I wanted to have pear and plum because they remind me of summer in the Russian countryside of my childhood,” says Semionova.

The top note of Williams pear brings forth a crisp, juicy greenness. The heart of the fragrance is an accord of Egyptian jasmine with plum. “For me Precision & Grace connotes lightness, the gossamar layers of the classical ballerina’s costume,” says Schoen.”

The drydown is warm and velvety, based on woods and musks. “I’ve used real sandalwood because it’s more complex, better able to express the heat of the body in motion.”
“When you first smell Precision & Grace it’s like a breeze, so light and feminine,” says Semionova. “But then there is this unusual note that I love, the pepper. This adds something deeper that gives a core of strength to the fragrance. It’s like the ballet itself: without the hidden strength, you can’t make it light.”

The packaging is an impression of the meditative state of a dancer’s brain while she is performing. “The dots and triangles are a series of placements, they represent the precise steps she must take,” explains Paul White of Me Company. The color flows reflect a different way of mapping balletic gesture.

“Dance is precise, but it’s also semi-airborne. The pulses of color reflect the flux of the dance, almost like motion capture trails. They represent the dancer’s freedom, her joy.”

  • Top Notes: Bergamot, pear, mandarin, lemon
  • Middle Notes: Jasmin, plum, osmanthus, rose, mimosa, freesia, pink pepper, violet
  • Base Notes: Sandalwood, amber, myrrh, moss
  • Olfactive Group: Floral
  • Perfumer: Geza Schoen
  • Created: 2015
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