Amouage was founded 25 years ago by His Highness Sayyid Hamad bin Hamoud al bu Said on the request of His Majesty Sultan Qaboos bin Said, the ruler of the Sultanate of Oman, to reflect the wonderful heritage and tradition of his country for creating the finest, exotic and unusual perfumes and for giving them as gifts to honoured guests.

It was also their intention to tell the world about the ingredients particularly found in Oman - the rarest frankincense from Dhofar in the south of the country and the rarest rose of all, the rock rose harvested high up in the mountains of the Jebel Akhdar range towering over the Sultanate's beautiful capital, Muscat.

Today the House is led by its Chairman, Sayyid Khalid bin Hamad bin Hamoud al bu Said, a son of the founder, who is dedicated to leading the House to still greater international success and to continuing the development of new and exciting products without ever compromising in quality and to remain using only the finest ingredients available.