In his classic novel À la recherche du temps perdu, the writer Marcel Proust showed how you can be transported back to your childhood by a scent or taste. For Proust, it was a small cake called a petite madeleine that did it. For Akro's Olivier and Anaïs Cresp, it's the lemon cupcakes at Carnaby Street's Crumbs & Doilies.
Whenever they're in London, they make a pilgrimage to the renowned bakery, looking for that transportative experience - one that reminds them of long lost days, trips to the United States and those cosy afternoons hiding from the chaos of Central London. In honour of the Crumbs & Dollies cupcakes and the evocative power of sweet treats, Akro has created a new fragrance: BAKE, a scent to remind you of a childhood treats and better times.
OLFACTIVE NOTES
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Top Notes: Lemon peel
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Middle Notes: Vanilla, praline, rum
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Base Notes: Chantility cream, brown sugar accord
ADDITIONAL INFO
- Created in 2023
- Perfumer: Oliver Cresp
- Unisex
- Olfactive Group: Gourmand
ABOUT THE BRAND
Akro is the brainchild of three very distinct personalities, who have crossed cities, disciplines and mindsets to create a unique fragrance brand - one which was birthed in the age of instant gratification, but rooted in the traditions of artisan perfumery. It all started a few years back, when young West Londoners Jack Miskelly and Anaïs Cresp met whilst working the bars and pubs of Ladbroke Grove. They spent many a heady night together; pouring drinks, laughing with the locals, accepting drinks as tips and soaking in the different beats, sounds and dialects of the area, before eventually falling for each other. Jack and Anaïs then spent a lost summer together, partying across Paris and London, indulging in everything those cities had to offer and constantly talking about their dreams and ideas for the future.
Eventually, all those late night cigarette chats led to something constructive: the idea of bottling our addictions. The world of perfumery was one Anaïs knew well. Her father, Oliver Cresp, is one of the world's foremost practitioners of the art - the man behind some of the most well-known fragrances on the planet. Together the three of them began to share ideas, stories and eventually scents. Soon enough, Akro was born. When it came to the decision of where to base Akro, there was only one choice: Ladbroke Grove, the place where it all began - the home of Trellick Tower, Portobello Market, Honest Jon’s, a hundred pirate radio stations, a thousand hookah pipes, Joe Strummer, AJ Tracey, the characters of Martin Amis, those grand old Irish pubs on the high street and the omnipresent buzz of the Westway. Every day, Akro finds inspiration in the streets in the world around us, in the streets of W10, in our everyday addictions and the dreams we hold close to ourselves.
