Holy_wood - Eau de Parfum
The molecule: Clearwood®
The very first fragrance ingredient designed through White Biotechnology, Clearwood® is the 21st century’s answer to patchouli. Developed in California for Firmenich, this sustainable, eco-friendly material is derived from the fermentation of sugar cane. Blurring the boundary between the natural and the man-made, the pioneering Clearwood® ushers in a new age for perfumery.
The Scent: Glam Wood
In a neo-stalgic tribute to 1970s California, holy_wood celebrates both the New Age spiritual awakening of the era and the creative explosion of the New Hollywood cinema movement. Just as technical innovations allowed young directors like Scorsese or Altman to reinvent American cinematography, master perfumer Frank Voelkl uses cutting-edge materials to create a luminous modern version of the signature accord of that decade: rose and patchouli. Shorn of its musty facets, the latter reincarnates as the ethereal Clearwood®. Rose Petal Nature Print®, an airy “capture” of flower’s scent, breathes life into the classic note, sprinkled with sparkling pink pepper SFE*. Two floral divas, Bulgarian rose and jasmine sambac, add a touch of Golden-Age Hollywood glamour to the streamlined blend, on a bed of mystical sandalwood and luxurious suede. Turn on, tune in, waft out!
Clearwood®, Bulgarian rose, jasmine sambac, pink pepper SFE, sandalwood, suede
- Created: 2017
- Perfumer: Frank Voelkl
You may not know their names, but you’ve smelled them. In fact, you probably smell of them right now. Without them, your fragrance simply wouldn’t exist.
While natural essences bask in the limelight, synthetics are the clandestine infiltrators that spark off fragrant revolutions. It was the discovery of coumarin that yielded the first modern perfume, Fougère Royale, in 1881. Aldehydes lent their abstract sheen to Chanel N°5. Ethyl-vanillin enhanced Shalimar’s plush cleavage. Hedione® breathed its radiance into Eau Sauvage. And no contemporary scent could do without synthetic musk or the ubiquitous Iso E Super.
Whether they imitate nature, tease out its innermost secrets or veer off into botanically impossible smells, synthetics are the true building blocks of perfumery. Elegant solutions discovered by scientists, wafting from labs onto skin and into your nose.
Nomenclature celebrates design in perfume chemistry by showcasing today’s most inspiring, exclusive molecules—so exclusive that some, known as “captives,” are zealously guarded by fragrance companies.
Through a series of sheer and streamlined compositions, Nomenclature explores their complex facets and their potential for protagonism. Demonstrating that these man-made hybrids of poetry and science have a beauty all their own. The beauty of modernity.